Privacy policy

Last Updated: [June 5, 2025]

Urban Trend OOD, operating as Urban3D ("we," "our," or "us"), is committed to protecting the privacy of our customers. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website, make a purchase, or interact with us. As a Bulgarian company operating within the European Union, we adhere to the General Data Protection Regulation (GDPR) (EU) 2016/679.

1. Data Controller

  • The data controller responsible for your personal data is Urban Trend OOD, located in Ruse, Bulgaria.
  • Contact: [Your Email Address] or [Your Phone Number]

2. What Personal Data We Collect

  • We collect personal data that you provide to us directly, such as:
    • Contact Information: Name, shipping address, billing address, email address, phone number.
    • Payment Information: Details required for processing payments (e.g., credit card information). Note: We do not directly store full credit card details; these are processed securely by our payment gateway providers (e.g., Shopify Payments, PayPal, etc.).
    • Order Information: Details about the products you purchase.
    • Communication Data: Records of your communications with us (e.g., chat support inquiries).
  • Automatically Collected Data: When you visit our website, Shopify automatically collects certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the site, Shopify collects information about the individual web pages or products that you view, what websites or search terms referred you to the site, and information about how you interact with the site. This is referred to as “Device Information.”
  • Shopify's Role: We primarily use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

3. How We Use Your Personal Data We use your personal data for the following purposes:

  • Order Fulfillment: To process and fulfill your orders, including processing payments, arranging for shipping, and providing order confirmations.
  • Customer Service: To communicate with you about your orders, respond to your inquiries, and provide support.
  • Marketing (with consent): To send you promotional emails, newsletters, and special offers if you have opted in to receive them.
  • Website Improvement: To analyze website usage and improve our website's functionality and user experience.
  • Legal Compliance: To comply with applicable laws and regulations, such as tax obligations.
  • Fraud Prevention: To detect and prevent fraudulent transactions.

4. Sharing Your Personal Data

  • We share your personal data with third parties only for the purposes outlined above. These third parties include:
    • Shopify: Our e-commerce platform provider.
    • Payment Processors: To process your payments securely (e.g., banks for bank transfers, future card payment providers).
    • Shipping Carriers: To deliver your orders (Speedy, Econt, DHL, Fan Courier International, DPD).
    • Analytics Providers: To understand how our website is used (e.g., Google Analytics).
    • Law Enforcement/Legal Compliance: When required by law or to protect our rights.
  • We do not sell your personal data to third parties.

5. Your Rights Under GDPR As a data subject under GDPR, you have the following rights:

  • Right to Access: You have the right to request access to your personal data that we hold.
  • Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data.
  • Right to Erasure ("Right to be Forgotten"): You have the right to request that we delete your personal data under certain conditions.
  • Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
  • Right to Object to Processing: You have the right to object to our processing of your personal data under certain conditions.
  • Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
  • Right to Withdraw Consent: If we are relying on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of any processing carried out before you withdraw your consent.
  • Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority (e.g., the Bulgarian Commission for Personal Data Protection).

6. Data Retention

  • We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we no longer need to retain your personal data, we will securely delete or anonymize it.

7. Cookies

  • Our website uses cookies to enhance your Browse experience, analyze site traffic, and for advertising purposes. You can control cookie preferences through your browser settings.

8. Security

  • We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction.

9. Changes to This Privacy Policy

  • We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new policy on our website.